Why Tracking Apps Benefit Drivers

Truck driving as an industry has changed a lot over the years. One of the most recent changes involves customer requirements when it comes to tracking shipments. Customers have always wanted to know where their freight is and liked to be notified of any delays when occurring. About 10 years ago, to track, you had to call up a driver or dispatcher and ask them where the truck was. Although most trucking companies were pretty good at giving accurate updates, some were not. Miscommunications between drivers and dispatchers were common. In other cases drivers would be unresponsive and this led to a lot of misinformation and supply chain disruptions. Thankfully today with our Sleek Fleet App it is pretty easy for just about any shipment to get accurate tracking data. This has led to fewer appointments being missed and has also made it easier for customers to get a heads-up when a shipment is going to be late for whatever reason. While certain carriers require their drivers to allow tracking, there are still a lot of drivers that I talk to that don’t understand why they should have to download an app for tracking. I hear truck drivers say things like “I’ve been around for 30 years and have never been late…why do I have to download an app?” or “It should be illegal for you to see where I am.” One thing that I think the industry has failed to do as a whole is to explain to drivers why it benefits them to get on board and allow tracking on their shipments. First off, when a driver uses...